Viewership for RWMF’s first virtual experience exceeded targets

Rainforest World Music Festival (Sarawak Tourism Board Pic)

VIEWERSHIP on the opening night of the Rainforest World Music Festival’s first virtual experience, 18 June, exceeded Sarawak Tourism Board’s original targets.

Featuring a retrospective of past RWMF performances and new pre-recorded sessions with homegrown acts, more than 56,000 people watched the virtual experience on the opening night through www.rwmf.net, Shopee Live, as well as RWMF’s and TVS’ Facebook pages. Meanwhile, the www.rwmf.net platform received registrants from 78 countries, with the most coming from Malaysia, Singapore and the UK.

“The positive response to the RWMF 2021 Virtual Experience has not only exceeded our expectations but also shown to us the strong appeal of our musical content, even outside of the traditional festival atmosphere,” said Sarawak Tourism Board CEO Sharzede Datu Hj Salleh Askor.

“It gives us a glimpse of what we can do in terms of virtual or mixed media for future events as we look to diversify and strengthen our programming and concept for RWMF 2022,” she said.

The opening night of Rainforest World Music Festival 2021 Virtual Experience (Friday 18 June) saw original performances by Alena Murang, KEMADA and Sang Rawi. On Saturday 19 June, National Living Heritage of Malaysia Mathew Ngau, At Adau and Suk Binie’ performed for the virtual audience. Nading Rhapsody and Tuku’ Kame’ entertained on Sunday 20 June, the final night.

Registrants on www.rwmf.net navigated either a 3D virtual landscape or a 3D walkthrough of the Sarawak Cultural Village, home of the Rainforest World Music Festival, where they were able to access performances on the ‘Main Stage’ or workshops from the virtual Bidayuh, Iban, Chinese and Malay houses.

On the virtual stage, viewers watched the performances, interviews and flashbacks and engaged in conversation with other online users throughout the 90-minute event.

In addition to RWMF, this year’s Borneo Jazz Festival (BJF) will be viewable on www.jazzborneo.com, TVS and on Shopee Live. Viewers will be serenaded by a string of jazz musicians, including Clinton Jerome Chua, O-Ha Soul Band, Nisa Addina, Ta’Dan and the “Prince of Borneo” himself – Pete Kallang among flashbacks and exclusive interviews, 1800 to 1930, 25 to 27 June.

Registrants to the RWMF and BJF platforms are eligible for the Grand Prizes worth MYR2,000, e-goody bags worth MYR300 and contest giveaways. They can also win free tickets to next year’s festivals, discounts to selected hotels, event merchandise and much more.

Grab is the Official Delivery Partner for both RWMF and BJF. Those who register and access the musical events on www.rwmf.net and www.jazzborneo.com can order food and receive discounts with a special promo code.

With Shopee named as the Official E-commerce Partner, the virtual experience will be streamed via Shopee Live, giving access to millions of households across the country to enjoy the showcase from the comforts of their own homes.

Sarawak Tourism Board has opened an official store on Shopee to feature merchandise from both RWMF and BJF. This includes RWMF and BJF Limited Edition T-shirts, Limited Edition Batik Linut Face Mask, Limited Edition Printed Batik Face Mask, and other attractive products.

To get Limited Edition RWMF and BJF merchandise, visit https://shopee.com.my/placeborneosdnbhd

This story first appeared on https://www.ttrweekly.com/

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