By John Isaac
SINCE the nation was placed under the Movement Control Order (MCO), numerous businesses, including restaurants have been facing huge drops in business.
Many operators had no choice but to move their businesses online, which came with its own set of challenges.
Business owners had to find ways to be one up against the competition, which was growing day by day.
Most of us are familiar with deliveries made by riders on motorcycles and at times by van, but no one imagined their food would be delivered from a Ferrari.
Well, this is exactly what one restaurant operator in Kuching has been doing since the MCO was enforced.
This operator personally delivers your orders from his hot red Ferrari F430!
The owner of Southbank Grill & Chill which specialises in western food promotes his offerings via Facebook and also Tiktok.
This rare method of delivery has garnered attention from many existing and new customers.
The restaurant’s managing director Kenneth Tiong said they have been carrying out deliveries using the car since the MCO started.
“On the first week of the MCO, I encountered very bad sales – it dropped by 25 percent from the usual sales we get.
“My team and I came up with the idea to deliver our food using the Ferrari and posted it on social media, and it actually works.
“With this initiative, we can actually improve our sales – although it will not be comparable to the ones we had previously due to the MCO,” he said.
When their sales dropped due to the MCO, the team started to brainstorm on what to do to keep making money.
More interestingly, they decided to post a video of them running the business on TikTok.
He also implied that customers’ responses were overwhelming as many were eager to take pictures with the super car.
“If my customers are happy, I am also happy,” he added.
Customers need to spend at least RM100 and the food will be delivered straight to their doorstep in the Ferrari F430.
A 10% discount will be given to customers who opt to pickup it up themselves.
However, Tiong advised customers to order their food at least a day in advance.
“Delivery locations includes areas in downtown Kuching, in Matang, several areas in Samariang and the farthest that we can go is the 7th Mile area,” he added.